Your Brand... Your Promise
Creating Powerful Brands... Going Beyond What They See...
To Impacting How They Feel
Your brand defines what you stand for, the promise you make to your customers, the culture you create, the personality you convey... ultimately, it's how people feel when they experience every aspect of your company.
Your brand lives in each interaction
a person has with your company
Developing your brand is more than logos, fonts, colors, tag lines... or your social media #hashtags. These are all fun to think about, but before we can begin with the visual components of your brand, we must first gain clarity in several areas of your business. INCLUDING...
Company's Mission... Purpose... Message
Target Market... Ideal Clients
Features of Products... Services
Competitors... Market Voids
Unique Selling Proposition
Personality... Style... Feeling
Your Company's Brand Standard
The 'Voice'... Messaging
Elements... Icons... Tag Lines
Visual Look... Feel... Style... Personality
Marketing & Brand Strategy
Genuine Brands Make a Promise and Deliver on That Promise Consistently